Shelf-life is a Multiplier
Be aware of the intended application shelf-life. A throw away agency campaign does not need the same level of craftsmanship as your companies flagship product which needs to support the company for the next decade. If you pay for your…
Designing away Complexity
Complexity in software is the result of poor design. It has nothing to do with the size of a codebase, but how well it articulates the problem it is solving. A solution should never be any more complex than its…